Session Overview
In this presentation from the 2020 GovComms Festival, Dr. Timo Dietrich and PhD Candidate Yannick Van Hierden from Social Marketing @ Griffith discuss and explain their 5-step digital marketing process and the importance it plays for every business with a digital brand presence.
This process was created after Yannick and Timo realised that many organisations were failing at digital marketing and a key reason for this being that 50% of businesses do not have a digital marketing strategy. Failing to find a strategy that they felt was effective, Yannick and Timo decided to create one themselves.
Watch this presentation to understand the 5-step digital marketing process in-depth with a step-by-step walk through from the creators themselves on how to utilise this strategy to the advantage of your business.
After watching this video, you will
- Know how to apply the 5-step digital marketing framework to your business.
- Understand the importance of a digital marketing framework.
- Learn how to improve your company’s digital marketing presence.
Please note that this is a recording of a live presentation.
