How a medium-sized town in Arizona built a huge digital community At a time when the internet has us obsessed with increasing followers, likes, comments […]
City of Gilbert: A Government Gone Digital View project »
How good is Netflix? All your favourites in one spot; documentaries, drama, TV shows and big blockbuster movies old and new as well as high-quality
Blockbuster vs Netflix: the case for quality content over quantity View project »
Chances are if you’re using influencer marketing to market to your niche market, the audience you’re marketing to know that you’re using influencer marketing. Makes
Forget the door, break a window: how to speak to your niche audience View project »
Guess who’s back, back again, contentgroupies back, tell a friend. (too much for so early on in the year?) Fine. But we are back, done
Our predictions for 2018 View project »
Once every two years, the United Nations releases the E-Government Survey; a document providing member states with information to steer their governance in line with the
Three nations worlds ahead in digital governance View project »
It’s no secret that here at contentgroup, we can tend to get a bit fan-groupie when talking about UK government communications. Leading the charge of
The UK government – Talking the talk and walking the walk View project »
It’s a debate that roars on in many industries – to specialise or to generalise? Presently, generalisation is considered the more effective of the two.
Generalisation vs specialisation in communications – building a toolkit View project »
By James Stafford (Twitter: @jpstafford) Few people in the sporting world can speak with such authority on building and sustaining an elite team like England
To learn more about ideas discussed in the post, listen to the InTransition podcast (now rebranded as the GovComms Podcast) with the former head of
How Defence streamlines recruitment in the Digital Age View project »
Sharing new and engaging content builds your brand and your audience. We are all pretty across that concept. But what happens when the demand for
Curating content the right way: why and how View project »
Those of us who’ve worked in government communications for any length of time have probably had a conversation with someone from Business Area X that
Authenticity, government and social media View project »
My career started with both communication and government. At the age of 25, I had a completely different idea about my job, and I had
Communication challenges governments, globally View project »
By now we should all know that influencers are a successful marketing tool, we know what they are and the general idea behind them (if
Case study: Government and Influencers View project »
NEWS UPDATE: Twitter set to double character limit – what does it mean for your comms strategy? It could be the best possible move for
It felt like a lifetime, but when I checked the progress of our journey to Bali on my screen, we still hadn’t crossed the Australian
Two ears, one mouth: How taking an Asian perspective will improve your communication View project »
We’ve all been there. “Look at all these facts! These stats! These illuminating nuggets of academic wisdom!” and have been so impressed by the intellectual
Why your audience want stories, not lectures View project »
“Change is a key feature of modern workplaces … Agencies need to be flexible, adaptable and able to respond quickly to changes in Australian Government
Four tips to improve your change management program View project »
Here at contentgroup, we pride ourselves on our use of plain English. In the spirit of ensuring this is something we truly live up to,
Ban the buzzwords and say it plainly View project »
We have well and truly entered the content era. Organisations of all sizes have a daily requirement for content that can help them tell their
If content is king, writers are its queen View project »
Ever since 2013, contentgroup has had the express vision of becoming the world’s leading content communication agency for government and the public sector by 2020.
contentgroup: Canberra ⇒ Australia ⇒ Singapore ⇒ World! View project »
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