David Pembroke talks to England’s coach most days, advising him on how to win pre-match battles, hears Alex Lowe Alex Lowe, Deputy Rugby Correspondent Thursday […]
Eddie Jones’s most trusted confidant: the man who took on haka View project »
My grandma was an underground communications guru. Not in a university or content company but privately and with great insight. She had a brilliant and
Grandma’s recipe for building relationships View project »
As communicators, both in the private and public sectors alike, we’re always looking for new ways to demonstrate the value of our work. Whether a
What case studies can do for your communication strategy View project »
Your website is one of the first places people will look for information about your government department or agency. It represents who you are, what
The Ultimate 10 Step Content Creation Checklist for Government Communications View project »
Recycle, Re-purpose and Refresh The internet is an insatiable beast; and trying to continually feed it fresh content is an exhausting challenge. The smart content
The three R’s of recycling content View project »
They say time goes faster the older you get. We’re not too sure if the same thing applies for businesses, but if it does, contentgroup’s
Time flies, when you’re having fun! 2018 staff highlights View project »
No—it’s not a joke. Our profession is renowned for it’s lack of mathematical ability but we can count to two. That’s how many it takes
How many communicators does it take to do an audit? View project »
Webinars are the in thing and no one wants to be accused of not being up to the minute, right? We’re here to tell you
Webi-nah to webi-ta-da! Why you should consider webinars for audience engagement View project »
We are exposed to them on a daily basis . . . business metaphors that are either now completely nonsensical or have been repeated so
2020’s most overused business metaphors View project »
We need to talk about measurement and evaluation. Most of us usually tune out when it’s brought up. People find measurement and evaluation too expensive,
The three O’s that will make your campaigns and programs the best they can be View project »
“It’s the year of content. And the pickings are plentiful for consumers who increasingly expect an ‘all access’ pass to media and entertainment.” – Media
The Year of Content: What the Deloitte Media Consumer Survey means for 2019 View project »
“This is about listening to stakeholders and the public so we know which messages are landing, and how we can learn from that to make
How to effectively evaluate your communication strategy View project »
‘Storytelling is the most powerful way to put ideas into the world today.’ ~ Robert McKee Government Communication is no longer just about sharing programs,
5 Steps to integrate powerful storytelling into your communications strategy View project »
You may have heard the term ‘customer empathy map’ and thought it was simply marketing jargon or private sector speak. And that’s understandable because it’s
How to create your customer empathy map View project »
The key to effective communication is to ensure your message reaches your desired audience of influence. But if you’re not reaching that audience it is
Thinking outside of the box to find your target market View project »
One of the great perks of working in government communications here in Canberra is access to the latest innovations and research on the Australian media
The Digital News Report: Australia 2018 in review View project »
Public participation is a core principle in contemporary politics and policy used to involve people and communities in problem-solving and decision-making discussions. The result of
Public participation in the digital age View project »
Thirty years after his conception, Crocodile Dundee once again sparked hype leading up to Super Bowl LII. It was a dream come true, our beloved
The strategy behind Tourism Australia’s Dundee reboot View project »
More than ever, government and the public sector must commit to building trust with citizens. We’ve said it before and we’ll say it again. For
Trust at the beating heart of communications View project »
Artificial Intelligence (AI) and innovation Today, we’ll jump straight in with a question. Here it is: will artificial intelligence really reach a point where a
OPINION: Can AI be innovative? View project »
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