2018 has been a theatrical year for social media leading to a lot of debates around data collection and distribution, anti-fake news measures and algorithms […]
The changing landscape of social media for government communication View project »
You may have heard the term ‘customer empathy map’ and thought it was simply marketing jargon or private sector speak. And that’s understandable because it’s
How to create your customer empathy map View project »
Creative writing can be a powerful tool for communication. Think about what content you remember best; is it an article full of dry facts? Or
The definitive guide to creative writing: how to create compelling content View project »
The key to effective communication is to ensure your message reaches your desired audience of influence. But if you’re not reaching that audience it is
Thinking outside of the box to find your target market View project »
With over two-thirds of Australians checking social media daily, it’s no secret that social media is an important tool for the government to connect with
Social Media & Government: How to manage it successfully View project »
When it comes to improving political governance and government communications, the age of excuses may finally be over. There is a very real and positive
How generating public value is key to transforming government communications View project »
“Everything that we’ve designed within the framework is anchored in the research, and into what we heard when we’re listening to people.” – Damian Carmichael,
Four Step Guide for Government Communicators to Effectively Engage Citizens View project »
In May 2018, contentgroup presented at the Local Government Communication Professionals Summit in Melbourne alongside Neryl East Communications. Held annually, the event assists local governments
Strengths in local government communication View project »
Public participation is a core principle in contemporary politics and policy used to involve people and communities in problem-solving and decision-making discussions. The result of
Public participation in the digital age View project »
We’re facing a big problem in government communications, and it’s because our governments, Federal, state and local, have bloated websites and multiple social media platforms.
Merging your social channels 101 View project »
More than ever, government and the public sector must commit to building trust with citizens. We’ve said it before and we’ll say it again. For
Trust at the beating heart of communications View project »
Artificial Intelligence (AI) and innovation Today, we’ll jump straight in with a question. Here it is: will artificial intelligence really reach a point where a
OPINION: Can AI be innovative? View project »
How good is Netflix? All your favourites in one spot; documentaries, drama, TV shows and big blockbuster movies old and new as well as high-quality
Blockbuster vs Netflix: the case for quality content over quantity View project »
“Do measurement, would you! Measure! Just measure already!!” your boss cries. “I need effective measurement and evaluation now!!?” Shudder shudder. One of the most feared
Preparing for effective measurement and evaluation View project »
In an explosive start to 2018, Facebook founder Mark Zuckerberg announced in a Facebook post what we can expect from the platform this year. The
Facebook pushes for human interaction, bad news for marketers View project »
Chances are if you’re using influencer marketing to market to your niche market, the audience you’re marketing to know that you’re using influencer marketing. Makes
Forget the door, break a window: how to speak to your niche audience View project »
Guess who’s back, back again, contentgroupies back, tell a friend. (too much for so early on in the year?) Fine. But we are back, done
Our predictions for 2018 View project »
One year ago (almost to the day) the contentgroup team made our communication predictions for 2017. The year’s almost out, so just how on the
Communication Predictions 2017, in review View project »
contentgroup highlights 2017 As the contentgroupies gear up for a bit of festive downtime, it’s a perfect time to sit down and reflect on the
contentgroup highlights, 2017 View project »
*Nervously risking the disdain of our readers for pointing out the obvious*… technology has changed the way that government departments can reach and communicate with
5 PR trends every public-sector professional needs to know and act on View project »
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