Mitigating risk with social listening. Most Australian Federal Government social media accounts typically provide the public with news and information about services, or one-way communication, […]
Mitigating risk with social listening. View project »
Starting from a blank page? Challenge accepted. Depending on who you’re asking, starting a communication strategy from scratch can be an exciting prospect or a
How to build your communication strategy from scratch View project »
contentgroup CEO and Founder, David Pembroke, has been named as a finalist in the Defence Connect Australian Defence Industry Awards for Marketing/Communications Professional of the
David Pembroke finalist in Australian Defence Industry Awards View project »
You may not know it, but the usage of cloud technology has skyrocketed during 2020. The COVID-19 pandemic has sparked a cloud revolution which is
A communicator’s guide to… cloud technology View project »
Whether you use Outlook or Gmail or any email platform in fact, email has become a ubiquitous aspect of the office worker experience. It is
Five tips for an effective work email View project »
In the digital world, nudge theory has turned out to be a game-changing tool for communicators seeking to influence their audience. Better yet, it’s expected
A Communicator’s Guide To … nudge theory View project »
The ability to write in plain English is one of the most in-demand skills for communicators. If you’re trying to write in plain English, what
6 Tips for Writing in Plain English View project »
A Communicator’s guide to… is a monthly blog series tackling the latest trends in technology related to government communications Chatbots present communicators with an important
A communicator’s guide to… chatbots View project »
If you’re anything like me, you ask yourself the same question every time you open up a news app! Despite widespread fact-checking on topics as
Misinformation: why is it so hard to get rid of? View project »
Personas are semi-fictional representations of your ideal audience based on research and data. Personas can help government departments improve the way they create content and
Creating digital personas for your social media View project »
Be honest, when was the last time you reviewed your audience personas? Unless it was within the last three months, they might need a post-pandemic
Post-Pandemic Audience Personas: do you still know who you’re talking to? View project »
I’m not sure if you’ve caught up with it, but I highly recommend a series called Some Good News, the brainchild of American actor and
The power of a good idea – and having a dig View project »
Webcams are great for videoconferences, but if you want to make a presentation or livestream from your desk look better, you can use your phone.
Tips for better smart phone videos View project »
1. Clarify, Clarify, Clarify – I did a cracking podcast with a bloke called Sree Sreenivasan, a former journalism lecturer and digital innovator in New
What Eddie Jones and others have taught me during the COVID-19 pandemic View project »
If you are publishing videos on social media without captions, you may be missing out on reaching a big part of your audience. Captions are
Watching videos with the sound off View project »
David Pembroke talks to England’s coach most days, advising him on how to win pre-match battles, hears Alex Lowe Alex Lowe, Deputy Rugby Correspondent Thursday
Eddie Jones’s most trusted confidant: the man who took on haka View project »
Merry Xmas. “And David, by the way, you do know don’t you that you have to do a blog for the last newsletter of the
Merry Christmas & 2019 Wrap Up Remarks from CEO and Founder David Pembroke View project »
The England head coach looks at the Manchester City manager and other gurus who changed his thinking as he got his side mentally and physically
contentgroup ambassador Eddie Jones releases his autobiography View project »
Stop thinking of networking as a business activity where you need to schmooze your soul away. Imagine it as a post-work after-party, or a wonderful
Networking 101: make it personal! View project »
When it comes to producing videos, there is a confusing variety of file formats and specifications. Here’s a quick guide that will help you, whether
Video delivery formats – what you need to know View project »
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