contentgroup’s Lawrence Shelton reminds us that for all their technological bells and whistles CRMs can’t do one fundamental thing – write strategy. Back in 2008, […]
Your CRM platform is not a strategy View project »
Change is indeed the law of life. It’s everywhere, in everything we do. And to instigate large, successful change in organisations and programs, you need a great change leader. That’s no small ask.
Successful Change Leadership – the Power of Capability Partnerships View project »
‘’Why are communication professionals worrying about a seat at the table when they already have one hand on the steering wheel?’’– Mike Klein, Founder and
Crisis arrives when it’s least expected. What if life gave us an indication of an upcoming crisis? Gifted ample time to prepare beforehand and provided
Key elements for a successful crisis communication plan View project »
The days of viewing media as a separate entity are long gone. Media is becoming increasingly important in both the communications sector and the broader
5 Reasons why all staff need media training View project »
Not all media and public speaking opportunities will be to an entirely ‘friendly’ audience. People might have difficult questions or take a hostile stance towards
How to tackle tricky questions View project »
Is ‘media training’ still relevant and useful? The answer is yes. To get better on-camera, you need to be proactive in improving your media interviews
5 questions to ask before choosing your next media training View project »
Whether you find yourself in front of a news camera, presenting at Senate Estimates or delivering a webinar – you are a storyteller. Communicators train,
5 tips to successfully land your message in the next media interview View project »
Over the past two years, when I work with government clients on reports, they often ask, ‘Is this report going to be accessible’ or ‘Is
3 Lessons to design accessible government documents View project »
On Tuesday night, the Treasurer, Josh Frydenberg, announced his second pandemic budget. There was spending and lots of it. In all, $74.6 billion in new
Key highlights from the Federal Budget 2021-22 of Australia View project »
The annual report is one of the most important documents your organisation will publish, so it is important to invest an ample amount of resources
Top tips to prepare and design your annual reports View project »
If you design content for government, you’ve most likely come across the dreaded question at the end of a project: “is this PDF accessible?” Although
9 Tips for Creating Accessible PDFs in InDesign View project »
When a policy or program is launched, good communications are vital to ensure the audience hears, understands and engages with it. Despite its importance, internal
Moving from reactive to proactive communications View project »
2020 came to an end, but digital communication continues to stay relevant even through 2021. There are different platforms that cater to the need to
Are webinars part of your stakeholder engagement strategy? View project »
If you are following contentgroup on social media, you would have come across the experienced and expert insights shared by some of the 170 speakers
Why understanding your audience is the key to successful communication. View project »
During this era of innovation, consumers of content are more empowered than ever before when it comes to choosing how, when and where they receive
Webinars: the future of communications? View project »
At contentgroup we focus upon communication and engagement between government and the citizens of Australia. We do this because the public service across Australia has
Communicating with your target audience by segmenting based upon their values View project »
At contentgroup we focus upon communication and engagement between the government and the citizens of Australia. We do this because the public service across Australian
Understanding your target audience by their lived experiences View project »
There has never been a better time to start storytelling to explain your policy, program, service or regulation. As the world continues to deal with
6 Tips on how to engage your audience with your content in 2021 View project »
In 2020, Australia entered its first recession in nearly thirty years. When this recession hit, many of Australia’s business leaders, politicians, and public servants were
Communicating the Economy during a Recession View project »
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