I’ve played football since I was five. The Matildas were always a team I looked up to and I admired their ongoing success in women’s […]
The Matildas’ Playbook: Scoring Big in Public Engagement and Social Media View project »
We’ve all been there. You’ve got a spreadsheet full of numbers, but the monotonous rows and columns don’t spark joy. How can you compel your
What your graph says about you(r data) View project »
In March 2009, Taylor Swift played to a crowd of 900 fans in Melbourne. Fast forward 15 years, Taylor completed the Melbourne performances from the
A Swift Guide to Tayloring your Communications and Marketing View project »
Communication relies heavily on how your content resonates with your audience – how do they feel after engaging with you? Do you want them to
The psychology of colour View project »
Hello everyone and welcome back. 2024. Hold on to your hats. It will be a huge year in government and public sector communication. Here in
Taylor Swift is braining it. Sold out shows all over the world, a huge opening weekend for her movie, chart topping music, and an NFL
What Taylor Swift can teach you about attracting attention View project »
Over the last few years, podcasts have become a popular type of content, and medium of communication. In 2022, 90% of the Australian population was
9 tips for starting and sustaining a successful podcast in 2023 View project »
In today’s rapidly evolving landscape, content consumers hold more power than ever before in deciding how, when, and where they engage with information. As modern communicators,
Webinars: the future of communications? View project »
Artificial Intelligence (AI) is the elephant in the room in any discussion about content creation currently. To put it in context, ChatGPT is the fastest
Building your content career in the age of AI View project »
Artificial Intelligence (AI) will transform the work of communication professionals in government. It’s a matter of, if not when. But it is a minefield that
Mind your (security) risks in AI View project »
Government communicators play a crucial role in managing crises and issues that may arise. Dealing with emergencies can be challenging, especially as they can impact
How government communicators could leverage AI in crisis communication View project »
What if you could write the first draft of your next communication strategy in under five minutes? Artificial Intelligence (AI) is rapidly becoming more practical
How government communicators could leverage AI to achieve their objectives View project »
Having worked in the public sector for 11 years, I have read a lot. As a web publisher, I read policy, reports, articles and media
Stop readers in their tracks View project »
Continuous improvement is a concept that drives me. I’m fascinated with innovation and finding ways to continuously improve outcomes. Strong communication strategies include the Five
Continuously improving communication strategies View project »
Australian Prime Minister Sir Robert Menzies had a great seat at the 1953 coronation of Queen Elizabeth II, in Westminster Abbey. Menzies was known for
Need the best shots of a world event? Ask the Prime Minister to film it. View project »
“A camel is a horse designed/planned by a committee”. That phrase, of unknown authorship, became popular in 1950s and it still resonates. At its heart
Empower your communications team to build horses, not camels View project »
This month I’m going back to the very deep well that is the Organisation for Economic Co-operation and Development’s (OECD) report on public sector communication.
Building high-performing and future-proof Public Communicators View project »
Over the Easter break, in amongst spending quality time with the kids and eating too much chocolate, I managed to pick up and read a
Future-Proofing Government Communications View project »
When you next see someone who works in Government communications, give them a hug! It’s been a rough period, and it’s not going to change
Nightmare on GovComms Street View project »
“The medium is the message”. Yeah, yeah we’ve all heard the Marshall McLuhan schtick. Too often perhaps! The Canadian communications theorist openly admitted that his
Landing the message, with Andy Bell View project »
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