
Posts are up, engagement is down: The reality of Facebook for business
User engagement on Facebook dropped more than 50% while the number of posts have increased 24% (an extra 20,000 per day), in the last 18
User engagement on Facebook dropped more than 50% while the number of posts have increased 24% (an extra 20,000 per day), in the last 18
How to make space for creativity – five tips you can implement today When things are moving at pace, it’s all too easy to forget
Capability helps your team respond to rapid change or approach tasks outside of their skillset. And as seen within government communication, the biggest change in
‘Storytelling is the most powerful way to put ideas into the world today.’ ~ Robert McKee Government Communication is no longer just about sharing programs,
Workplace motivation. The big ‘M’ word at it again. What is it and when did this curious little critter become so important in determining workforce
2018 has been a theatrical year for social media leading to a lot of debates around data collection and distribution, anti-fake news measures and algorithms
You may have heard the term ‘customer empathy map’ and thought it was simply marketing jargon or private sector speak. And that’s understandable because it’s
Creative writing can be a powerful tool for communication. Think about what content you remember best; is it an article full of dry facts? Or
The key to effective communication is to ensure your message reaches your desired audience of influence. But if you’re not reaching that audience it is
With over two-thirds of Australians checking social media daily, it’s no secret that social media is an important tool for the government to connect with
When it comes to improving political governance and government communications, the age of excuses may finally be over. There is a very real and positive
“Everything that we’ve designed within the framework is anchored in the research, and into what we heard when we’re listening to people.” – Damian Carmichael,
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