What’s your personal brand?
contentgroup Staff
13 February, 2019
Personal branding. Sounds weird, right? But it might just be the thing to move your career to the next level. Having a strong personal brand
From the blog
Authored by our expert staff and industry-leading guest writers, our blog equips you with the news and know-how that you need to succeed in content communication
Checking it once, checking it twice: 18 tips for editing and proofreading
contentgroup Staff
29 January, 2019
Great content is engaging, focussed and simple. It is delivered through the right channels, with the target audience in mind and not least of all,
Want cut-through communication? Call in the creatives!
contentgroup Staff
15 January, 2019
In the past, the idea of government professionals drawing inspiration from pop culture or using humour to create cut-through communication would have been unheard of,
Time flies, when you’re having fun! 2018 staff highlights
contentgroup Staff
11 December, 2018
They say time goes faster the older you get. We’re not too sure if the same thing applies for businesses, but if it does, contentgroup’s
How many communicators does it take to do an audit?
contentgroup Staff
26 November, 2018
No—it’s not a joke. Our profession is renowned for it’s lack of mathematical ability but we can count to two. That’s how many it takes
Webinar: Getting your content right for 2019
contentgroup Staff
22 November, 2018
2018 has been a year when Government departments and other public sector organisations at all levels across Australia have stepped up their publishing efforts: from
Webi-nah to webi-ta-da! Why you should consider webinars for audience engagement
contentgroup Staff
19 November, 2018
Webinars are the in thing and no one wants to be accused of not being up to the minute, right? We’re here to tell you
2020’s most overused business metaphors
contentgroup Staff
12 November, 2018
We are exposed to them on a daily basis . . . business metaphors that are either now completely nonsensical or have been repeated so
The three O’s that will make your campaigns and programs the best they can be
contentgroup Staff
6 November, 2018
We need to talk about measurement and evaluation. Most of us usually tune out when it’s brought up. People find measurement and evaluation too expensive,
Write less, say more: the plain English guide for Government communicators
contentgroup Staff
23 October, 2018
As a Government communicator, it’s important to get your message across simply and clearly. The best way to do this is by using plain English.
The Year of Content: What the Deloitte Media Consumer Survey means for 2019
contentgroup Staff
16 October, 2018
“It’s the year of content. And the pickings are plentiful for consumers who increasingly expect an ‘all access’ pass to media and entertainment.” – Media
How to effectively evaluate your communication strategy
contentgroup Staff
9 October, 2018
“This is about listening to stakeholders and the public so we know which messages are landing, and how we can learn from that to make