As communicators, we’re always searching for new tools to help shape our content and boost audience engagement. In a world of short word limits and
In the content communication world, we are constantly asking “how can we better connect with our audience using social media?” We know it can be
“Change is a key feature of modern workplaces … Agencies need to be flexible, adaptable and able to respond quickly to changes in Australian Government
Videos of your events are a great way to increase audience reach. They allow people who can’t attend in person to catch up later, and
Here at contentgroup, we pride ourselves on our use of plain English. In the spirit of ensuring this is something we truly live up to,
contentgroupies – you asked and we listened. A number of you indicated in our recent audience survey that finding images to use in your content
In the Australian National University’s 2016 Australian Election Study, only 26 per cent of respondents stated that they could trust people in government. That finding
We have well and truly entered the content era. Organisations of all sizes have a daily requirement for content that can help them tell their
Ever since 2013, contentgroup has had the express vision of becoming the world’s leading content communication agency for government and the public sector by 2020.
It’s a fitting time to explore the notion of innovation within government departments. During my days as a public servant, almost everyone I came across revered the word ‘innovation’. Being able to ‘innovate’ or ‘be innovative’ was the holy grail of public service achievements. But often these endeavors failed, because nobody could seem to agree on what innovation actually is, or what it means. I’ve picked through a number of recent reports to get a better idea of what it means to innovate – here’s what I found.
Arguably, there has never been a more important time for speeches – particularly from those with an authoritative, trusted and educated voice who can help inform the public and media discourse, correct its inherent misconceptions, and promote community confidence in government. As such, there also has never been a more important time for the speechwriter, particularly those in the public sector. While the speechwriting profession is well-established in the United States and the United Kingdom, it is comparatively less developed in Australia. contentgroup’s new resident speechwriter takes us through why.
Using influencers to promote your brand is the modern-day equivalent of word-of-mouth recommendations. As audiences, we tend to trust them more than brands (often the same brands they’re working for) and feel more personally invested in a product or message when someone we like is delivering it. Writing a marketing plan without including an influencer strategy is like flying to Paris and not visiting the Eiffel Tower – it’s just not the done thing. contentgroup’s very own Sarah Ferlitsch, an Instagram influencer in her own right, tells us why.
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