Chances are if you’re using influencer marketing to market to your niche market, the audience you’re marketing to know that you’re using influencer marketing. Makes
Guess who’s back, back again, contentgroupies back, tell a friend. (too much for so early on in the year?) Fine. But we are back, done
One year ago (almost to the day) the contentgroup team made our communication predictions for 2017. The year’s almost out, so just how on the
contentgroup highlights 2017 As the contentgroupies gear up for a bit of festive downtime, it’s a perfect time to sit down and reflect on the
Once every two years, the United Nations releases the E-Government Survey; a document providing member states with information to steer their governance in line with the
*Nervously risking the disdain of our readers for pointing out the obvious*… technology has changed the way that government departments can reach and communicate with
It’s no secret that here at contentgroup, we can tend to get a bit fan-groupie when talking about UK government communications. Leading the charge of
If you have a Twitter account or have anything to do with social media, you would’ve heard by now the big news that hit the
It’s a debate that roars on in many industries – to specialise or to generalise? Presently, generalisation is considered the more effective of the two.
By James Stafford (Twitter: @jpstafford) Few people in the sporting world can speak with such authority on building and sustaining an elite team like England
Cast your mind back to before the internet. How did organisations build an audience? Quality products and services? A trendy image? Clever marketing? Word of
To learn more about ideas discussed in the post, listen to the InTransition podcast (now rebranded as the GovComms Podcast) with the former head of
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