In the past, the idea of government professionals drawing inspiration from pop culture or using humour to create cut-through communication would have been unheard of, […]
Want cut-through communication? Call in the creatives! View project »
They say time goes faster the older you get. We’re not too sure if the same thing applies for businesses, but if it does, contentgroup’s
Time flies, when you’re having fun! 2018 staff highlights View project »
No—it’s not a joke. Our profession is renowned for it’s lack of mathematical ability but we can count to two. That’s how many it takes
How many communicators does it take to do an audit? View project »
2018 has been a year when Government departments and other public sector organisations at all levels across Australia have stepped up their publishing efforts: from
Webinar: Getting your content right for 2019 View project »
Webinars are the in thing and no one wants to be accused of not being up to the minute, right? We’re here to tell you
Webi-nah to webi-ta-da! Why you should consider webinars for audience engagement View project »
We are exposed to them on a daily basis . . . business metaphors that are either now completely nonsensical or have been repeated so
2020’s most overused business metaphors View project »
We need to talk about measurement and evaluation. Most of us usually tune out when it’s brought up. People find measurement and evaluation too expensive,
The three O’s that will make your campaigns and programs the best they can be View project »
As a Government communicator, it’s important to get your message across simply and clearly. The best way to do this is by using plain English.
Write less, say more: the plain English guide for Government communicators View project »
“It’s the year of content. And the pickings are plentiful for consumers who increasingly expect an ‘all access’ pass to media and entertainment.” – Media
The Year of Content: What the Deloitte Media Consumer Survey means for 2019 View project »
“This is about listening to stakeholders and the public so we know which messages are landing, and how we can learn from that to make
How to effectively evaluate your communication strategy View project »
User engagement on Facebook dropped more than 50% while the number of posts have increased 24% (an extra 20,000 per day), in the last 18
Posts are up, engagement is down: The reality of Facebook for business View project »
How to make space for creativity – five tips you can implement today When things are moving at pace, it’s all too easy to forget
Making space for creativity – five tips you can implement today View project »
Capability helps your team respond to rapid change or approach tasks outside of their skillset. And as seen within government communication, the biggest change in
‘Storytelling is the most powerful way to put ideas into the world today.’ ~ Robert McKee Government Communication is no longer just about sharing programs,
5 Steps to integrate powerful storytelling into your communications strategy View project »
Workplace motivation. The big ‘M’ word at it again. What is it and when did this curious little critter become so important in determining workforce
Cultivating workplace motivation and productivity in your team View project »
2018 has been a theatrical year for social media leading to a lot of debates around data collection and distribution, anti-fake news measures and algorithms
The changing landscape of social media for government communication View project »
You may have heard the term ‘customer empathy map’ and thought it was simply marketing jargon or private sector speak. And that’s understandable because it’s
How to create your customer empathy map View project »
Creative writing can be a powerful tool for communication. Think about what content you remember best; is it an article full of dry facts? Or
The definitive guide to creative writing: how to create compelling content View project »
The key to effective communication is to ensure your message reaches your desired audience of influence. But if you’re not reaching that audience it is
Thinking outside of the box to find your target market View project »
With over two-thirds of Australians checking social media daily, it’s no secret that social media is an important tool for the government to connect with
Social Media & Government: How to manage it successfully View project »
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